Who we are

In 1993, Sterling Financial Services (Pty) Ltd first opened its doors as a financial consulting firm specialising in investment consulting for retirement funds, medical schemes and other institutional investors.

At that time, we viewed with concern the unhealthy conflicts of interests amongst many service providers in the investment consulting field, and we sought to establish ourselves as the wholly independent alternative.

To this day, we continue to pride ourselves on our independence. We have no vested interest, conflict of interest or cross shareholding that may prejudice the investment consulting service provided to our clients.

Sterling is an independent, black empowered firm and a Registered Financial Services Provider (FSP no. 42374).


The Sterling Advantage

For almost twenty years our clients have achieved superior, risk-adjusted investment returns. The success of our business is underpinned at every level by adherence to the following principles:

  • A deliverable value proposition
  • Higher and consistent performance
  • Quality service
  • No in-house products
  • No vested interests
  • No conflict of interest
  • A trustworthy brand
  • A transparent investment consulting process
  • Effective management of risks
  • Full compliance with increasing regulation